About Us

A competent and dynamic team.
MSP Team
Our Mission.

Our mission is to use the power of art and music to inspire creativity, courage and communication amongst your employees and innovation within your organization.

Our values

We strive to inspire you with a unique musical experience instilling openness, self-confidence and creativity.


We strive to excel at everything we do. Our team of professionals are constantly innovating to improve our customers’ experience.


We encourage collaboration within our team, with our customers and partners. It is the key to our success.

Our Story.

Our team is composed of singers-songwriters, choreographers, painters and videographers. Our artists have written and launched successful albums, some have toured internationally, have shared the stage with Elton John, Cindy Lauper and Jeff Beck and have collaborated with renowned local artists.
We co-create with you and your team so we can turn blank canvases into finished masterpieces that represent you. We truly believe that we will help you go beyond your comfort zone and together, succeed in creating wonderful art and music.


Our team consists of passionate people that love to share their talent and gift for music and the arts. It has been proven throughout history that music and art are powerful tools that bring people together regardless of their differences. Why not use it to build great relationships and create strong memorable moments ?

We look forward to creating these wonderful memories with you.

Claire Hayek.
Co-Founder & CEO

A singer-songwriter-producer, entrepreneur and engineer, Claire’s passion for music is the drive behind MSP’s success and versatility. A McGill-HEC Montréal executive MBA graduate and a true innovator, Claire strongly believes in music’s ability to inspire creativity, synergy and team work.

Claire (Coco) Hayek music includes smash club hits Analemma‐I Will Follow You and Miss You. Her music has been featured on renowned TV shows such as ‘Dance moms’ and ‘Raising Sextuplets’, she was declared an ‘Artist to Watch’ by Skope Magazine, and received a ‘Grindie Award’ for her CD Intention.

Rob MacDonald.
Co-Founder & Production Director

Rob MacDonald, co-founder, guitar player virtuoso and producer, is MSP’s team music expert and audio/video production director. Rob has been touring and recording with a wide variety of Quebec artists for more than 25 years and can be heard on countless television shows, documentaries and movies over that same period.

His own original playing style and compositions have earned him accolades across Canada and in Europe as well as numerous awards over the years as both a musician and a producer.

Tanya Eletto.
Singer & Animator

Tanya Eletto (a.k.a. T-Money) is a singer-songwriter full of talent. Her album ‘I Know the Score’, released in 2017 under her label “Tdizzle Records”, is arranged and produced by renowned musicians and a multi-platinum artist duo. The album is sure to impress!

Tanya’s music career spans over more than 15 years with her favourite styles being R&B, Soul and Blues. She has shared the stage with Montreal’s most renowned musicians and toured internationally.  Be sure to catch Tanya with her band ‘T-Money & the HONEY$’ in pubs and clubs around the city.

Kate Alsterlund aka Agent Lynx.
Dancer & Animator

MSP choreographer, dancer and animator, Agent Lynx entered the world of Street Dance in 1998 with her B-girl crew Ellementale 5 and continues on to this day with her current all female crew Legendary.

Graduating with a BFA with Distinction in Contemporary Dance from Concordia University, she has danced for several dance companies and her own choreographic work has been presented at Festivals in Los Angeles, Toronto and Montreal.  Lynx has trained intensively in Breaking and Street Dance Styles with local and international master teachers from 1999 until the present day.

A dance teacher since 2002, Lynx continues to teach hundreds of students of all ages, including UQAM dance students, youth at risk and children with disabilities, in Montreal and throughout Canada. She has also won 16 major competitions in North America and is often invited to judge competitions in Montreal, across Canada and internationally.

Lynx has been honoured with multiple awards from the Canadian and Montreal community ‘In recognition of her ongoing dedication and contributions to the Hip Hop Community’ and is a renowned B-girl who has left her mark on the Canadian scene.