How a Team Found Its Voice — Literally
I had to share this story—because if you’re a leader who values culture, this will hit home.
We recently worked with Creapub, a family-owned company in Quebec City celebrating 50 years. But this wasn’t just a typical milestone event.
Yes, they brought the whole team together.
Yes, they honored their history.
But what they created? That’s what made it unforgettable.
We invited them to take a well-known song…
and rewrite the lyrics so it became their song.
Their stories.
Their values.
Their voice.
We call this workshop Innovation That Rhymes. And it delivered.
Each team got a section of the song—verse, chorus, bridge.
Their job? Take a handful of values and turn them into lyrics that mattered.
No musical talent required.
No one performing solo.
Just collaboration, heart, and meaning.
Because this workshop isn’t about music.
It’s about belonging.
It’s about team connection.
It’s about helping your people find their voice—literally and figuratively.
Want to hear what that moment sounded like? Watch the workshop recap here.
After the lyrics were done, we brought in a mobile studio.
Same room. Same energy.
The whole team gathered around the mic.
From the President (daughter of the founder) to the current CEO (her daughter)—three generations of leadership…
one voice.
It was moving.
Because when people stop just “working together”
and start creating together…
That’s when culture shows up for real.
Here’s what the CEO told us after:
“I loved your leadership, the fact that you prioritized the team collaboration and encouraged us to step out of our comfort zone — it was simply perfect. We really felt the impact right away.”
— Michèle Boucher, CEO, Creapub
If you’re thinking,
“My team could use a reset like this…”
You’re probably right.
Because when pressure builds, connection tends to fade first.
And reactivating that energy doesn’t take weeks—it just takes the right moment.
Curious how neuroscience plays into it? This podcast episode breaks it down.
Ready to bring your team back to life?
This is your chance:
Reserve your seat for the Mental Fitness Masterclass →
- Rewire your brain to work for you, not against you
- Built for leaders under pressure
- Neuroscience-backed shifts that actually stick
No fluff. All clarity.
